Research proves: OTYS offers a better discovery of vacancies in Google
Being in posses of the OTYS Recruiting System gives a positive result to the discovery of vacancies of Recruitment Agencies. This is the conclusion of a continuation on the research “Nationale Zoekmachine Wervingsmonitor 2009”. In that same research the company Expand Online examines how the discovery of vacancies of recruitment agencies and corporate websites on the internet stands. Expand Online extended this research with a new part; now OTYS users were added to the research. This way they could see if recruitment agencies which do use an ATS (Applicant Tracking System) have a higher score in Google than recruitment agencies which do not utilize such a system.
The use of the OTYS Recruitment System results in a better discovery of your vacancies
The investigated recruitment agencies that do use the OTYS Recruiting System were a lot easier to find in the normal search results in Google. 48% of the vacancies of the OTYS users were registered on Google’s first page. From the investigated non-OTYS users that was 20%. So, using an Online Recruitment Software where Search Engine Optimalization has been put in and managed in a right way, provides a positive contribute to the discovery of your vacancies on the internet.
Higher pagerank for bureaus with the OTYS Recruiting System
“Pageranking” is a method to judge the importance of websites on the internet. The average pagerank for OTYS users is 4.5, versus 3.89 for the other recruitment agencies. For the OTYS users, the majority has much more incoming links than recruitment agencies which do not use OTYS.
AdWords, hardly used to increase the discovery of vacancies
Both OTYS users and non-OTYS users hardly use Google AdWords for their individual vacancies. With Google AdWords vacancy-ads are being shown in the sponsored links, at the top and the right of the search page. They will be shown when one searches on relevant words.
About OTYS Recruiting Technology
The Dutch company OTYS Recruiting Technology makes recruitment software for recruitment agencies, staffing and payrolling agencies, jobboards and corporate recruiters. The OTYS solutions help them search and attract candidates, place vacancies, match and communicate and manage processes in a more efficient way. OTYS has more than 500 clients in The Netherlands, Belgium, France, England and the United States.
www.otys.nl
About Expand Online
Expand Online is an online marketing bureau that is specialized in Search Engine Marketing and Website Analytics. They have developed a product called eWerving that is very relevant for jobboards. With eWerving Jobboards immediately receive more and better candidates via Google. Expand Online has been accredited by Google as the “Google Advertising Professional Company”. For more information, look on
www.expandonline.nl
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